ELES, an Australian mineral makeup brand, featured in lifestyle magazine MiNDFOOD, in March 2013.
In the ‘Future Beauty’ pages, Liane Scior, creator of the ELES Cosmetics brand was prominently quoted, sharing her beauty expertise on mineral makeup. “Several years ago the very first mineral make-ups gave a streaky, parched finish and when you opened it, it would explode all over your dress,” says Liane.
Liane transformed the mineral make-up category with pressed and liquid mineral versions. “Mineral make-up needed to become a more all-round product. One-hundred per cent minerals are always powder because it’s a dry ingredient from the earth. I believe 100 per cent minerals can dry out skin – adding ingredients such as hyaluronic acid gives mineral make-up a modern, dewy finish,” she says. Hyaluronic acid is a powerful hydrator and absorbs moisture from the air to deliver to the skin. “For liquid mineral foundation it’s left in liquid form; for pressed powder the mixture is dried and pressed; and for the powder minerals it’s dried then triple-milled for a cashmere finish.”
ELES Cosmetics is designed to nourish and improve the health of skin while providing flawless coverage. Available in selected beauty salons and spas nationally and online www.elescosmetics.com.au
MiNDFOOD has a print distribution of 80,000 Australia-wide per month.