6 Makeup Habits That Might Be Ageing You

Remember the days of youth when you could cover your blemishes, slap on some mascara and gloss, a little makeup and look “done”? Why on earth did so many of us waste that opportunity to embrace natural beauty?

The irony is that many of us 40+’s now find ourselves using a lot less makeup believing everything should to be soft and muted. Mature women are featured in makeup videos and made up like soft focus grandmas! Enough!

Makeup for the mature (I prefer to call it Youth Enhancing Makeup) is not about hiding behind multi layers of pastels, it’s about two things; defying gravity and redefining the features.

And while makeup does not guarantee a more youthful appearance; some of the most common makeup mistakes can actually age you!


Yes, we need brows to look youthful; they frame the eyes and lift the face. Many of us tweezed our brows to thin lines in the 80’s only to find they never grew back. However, harsh, red toned brows (for some reason many brow pencils are red toned?) make us look hard and older. The goal is to create natural looking thicker brows like the ones we used to have. Opt for taupe colour brow products instead of warm browns; these will frame your eyes beautifully without taking over your face. Apply the brow product in soft stokes to create the illusion of natural hair.

We recommend ELES Brow Blenders, the soft pencil is easily used to fill in the gaps and then simply brush through the brows to soften the effect.

Mistake No 2: COOL SKIN BASE

Many foundations and BB Creams come in warm and cool tones. Opt for warmer tones that help counteract complexion pinkness that comes with thinning of the skin and exposure of fine capillaries. Warmer tones also conceal shadows better which means you need less concealer.

We recommend ELES BB Cream, it’s packed with nature’s anti-ageing actives and leaves the skin glowing.


As we mature and the face loses its youthful “plumpness” shadows appear; under the eyes, around the nose, at the corners of the mouth etc. It’s tempting to reach for a heavy duty, ultra-light shade concealer to hide these dark areas. The problem is that they just make the dark shadows look grey as opposed to concealing them. Opt instead for peachy toned, lightweight concealers that won’t cake on the skin and counteract the blue in the shadows.

We recommend ELES Dual Action Concealer, this is like 8 hours sleep in a tube!


As the upper lid of the eye is crepe paper thin it tends to droop as we age and the upper crease of the eye becomes obscured, therefore the eyeshadow on the upper eyelid also becomes obscured. If you are extremely skilled at applying makeup you can fake the crease with exacting eye shadow application. However many of us don’t have the time or inclination on a daily basis to fuss with this, so apply a dark fine line through the upper lashes and a softer brighter eyeliner beneath the lashes instead. This “lifts” the eyes making them appear younger, then simply apply a warm shade of brown on the eyelids with the eyes open to ensure you can actually see the shadow. This method is quick and easy! Finally apply two coats of mascara to the upper lashes only to help conceal the eyelid that has dropped. Remember; Darker on top, light below. Shimmer shades under the lower lashes brighten the eyes and give a more youthful look.

We recommend ELES Superwear Gel Eyeliner, its soft and easy to blend out and once set won’t transfer to the lids.

Mistake No 5: COOL BLUSH

Simple, use warm coral and peachy shades, which always look more vibrant on the skin rather than cold pink/mauve shades. This will also make the iris of your eyes more vibrant!

We recommend ELES Baked Blush in Bouquet, it’s natural and warm and suits almost everyone.


As we lose volume in our lips fine lines not only appear around the lips but on the lips themselves. Frosted lip colours enhance these lines. Instead, opt for cream lipstick that makes the lips look fuller and smoother, many of these contain moisturising molecules that plump the lips and keep them hydrated longer.

We recommend ELES Colour Balm in Nude, its super hydrating, lasts for hours and looks like perfectly coloured natural lips.

Follow these steps and you’ll create a youthful, flattering makeup that re-defines the features which is always more effective than trying to hide flaws!

See this example of makeup mistakes on the left and correct application on the right and you be the judge, which one looks better?

ELES Cosmetics youth makeup Anti Ageing

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ELES Spring Carnival – Guide for racing ready

ELES Cosmetics Australia Mineral Makeup blog Spring carnival racing readySpring Carnival is here! Get racing ready this season with our guide to looking picture-perfect. We’ll ensure you’re armed with the best beauty essentials and really stand out from the crowd!

  1. Camera ready complexion

Why use a moisturiser, sunscreen, primer and foundation when you can use one product that has it all! Apply ELES BB Cream 30, a truly unique wonder cream for luminous, youthful and healthy-looking skin. It protects, primes, tints, hydrates and evens out skin tone for the perfect camera ready complexion. So no heavy, cakey foundations in sight! If you have very oily skin and are worried about a little excess shine blot the t-zone with the ELES Mineral Powder Foundation and sneak this sleek compact into your clutch for touch-ups!

Extra tip: Remember the motto “beautiful makeup begins with the perfect base.”

  1. Beauty is in the Eyes

You want your eyes to speak words at the races. But remember less is more! So no heavy smokey eyes please. Plus after a long day track-side, the last thing you want is for crumbled and smudged eye makeup to line the underneath of your eyes! Start by applying the ELES New Superwear Gel Liner for intense colour pay-off and long-lasting coverage. Next take lashes to great lengths and lavish them in rich, long-lasting colour with the ELES Longwear Mascara. No clumps, no smudging, no flakey black bits just stand out eyes! Yay!

  1. Lip service

Bright, luscious lips are a must! Ditch the dry-out, keep the longwear and apply a slick of the new ELES Colour Balm in Party or Classique! Why ram your clutch with a lippie and gloss when the Colour Balm combines the superior pigment of a lipstick with the luscious finish of a gloss for high colour impact and long-lasting wear!

Extra tip: Remember red lips are a classic, suit most and always look striking when applied with care and pink is stand out, pretty and flirtatious.


Click the image to enter and get a chance to win this entire collection of classic nail shades or an indulgent manicure and pedicure at an ELES partner salon and spa near you.

ELES Cosmetics Mineral Makeup Spring Competition

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