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ELES 12 TRENDS OF CHRISTMAS 2014

From red lips to glowy skin and the return of low ponytail, read about the themes that occurred again and again at the European spring/summer 2015 fashion shows.

  1. BARE FACED BEAUTY

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The “no makeup” makeup is a strong theme this season.  Move over heavy makeup and enter the world of tinted moisturisers, BB Creams and Concealers to achieve the perfect bare faced beauty.  We recommend ELES BB Cream, in Light, Medium and Deep for great coverage you can’t see!

  1. THE COLOUR PURPLE

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It’s a purple haze this season as all the plumb, lilac and violet shades emerge on the eyes and nails to offset warm coral lips.  Try ELES Matte Eye shadow in Hyacinth for a soft icy take on this super-cool look.

  1. RETURN OF THE RED LIP

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Rich berry red, bright orange red and true matte red, they’re all back!  After a season of heavy eyes and “barely there” lips the classic red lip makes a welcome comeback.  Get your pucker up with ELES Colour Balm in Classique for a modern take on an old friend.

  1. THE MESSY CENTRE PART

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In keeping with the trend for “natural and real” beauty, hair partings are moving to centre stage and the aim is to make them less precise and a little askew.

  1. SOFTER MORE NATURAL BROWS

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Big, bold, high definition brows move aside for a softer, less defined brow, we recommend ELES Brow Sculpt for a wash of colour rather than a harsh line

  1. HAIR ADORNMENTS

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Hair is messy but adorned with accessories for an added touch of femininity.  The look is romantic and sweet and anything goes!

  1. GRAPHIC EYELINER

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Black eyeliner never goes out of style but this year we’ve been more creative; grungy smokey liner, half and half eyeliner (only apply to the outer half of the upper and lower lashes) and heavy bottom eyeliner take over from the precise classic cat eye.  Try our new Gel Liners for lasting and versatile effects

  1. HIGH SHINE

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No more powdery, matte complexions, skin is decidedly dewy and luminous. Highlighters, bronzers and moisture rich foundations are the go and the more multi-tasking the better!  We love ELES Mineral Bronzer in Rio De Janeiro, it adds both dimension and subtle shine for a true summer glow

  1. HIPPY CHICK

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Whether from need to get ready quickly each day or from a desire to return to the 70’s the night time plait and crimpy hair has re-emerged.  This summer the trend is to look relaxed and youthful and less coiffed.  Texturizing hair sprays feature strong in the desire for “bed hair” and soft waves make a comeback.

  1. THE LOW PONY TAIL

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Always elegant and timeless the low pony makes a comeback, however, put away your combs and brushes the look is more textured and messy.  Think “I’m five years old and doing this myself”.  Great for keeping cool in summer and hiding the “greasies” between hair washes!

  1. THE MIDAS TOUCH

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Gold is back!  Gold accessories and gold eye-shadow are very on-trend this season and the more the better!  We love ELES Superwear Gel Liner in Baroque, smudge it around your eyes for grungy glitz and glamour

  1. MULTI-COLOUR NAILS

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Can’t decide what colour to wear? Easy, wear them all, multi-colour nails take over from fussy nail art and any combination goes.  At $15 a pop you can stock up on ELES healthy nail formulas and go colour mad!

What is your favourite trend for Spring/Summer 2014?

Get the Look: Bella’s Eyes “Breaking Dawn”

By special request.

There’s no denying Bella’s (aka Kristen Stewart) eyes in “Breaking Dawn” are truly bewitching! So it’s no surprise one of our favourite fans; Gabrielle, has asked us to show her how to achieve this sultry look.  And as there probably others out there who would like to have Bella’s eyes, we thought we’d share with all of you!

Firstly, to get this look you need to prime the eyes well and allow the primer plenty of time to settle and dry.  You’ll need to blend the eyeshadow very well to achieve this look and damp skin may result in a patchy result.  If you don’t have a primer then blot the eyelids and shade the entire eyelid with a neutral face powder.

Step One.

Using a eye shadow contour brush, apply a deep shade in the crease of the eyelid and beneath the eye, move your brush back and forth to get a smooth, consistent line and build the depth slowly, then taking a larger, fluffy shadow brush blend the edges out to achieve a smooth smokey effect with no edges visible. We recommend Mineral Eyeshadow Titanium

Step Two.

Apply a white irridescent shadow along the upper eyelid directly above the lashes then take the colour to the centre of the eyes and below approx 1/3 in.  To achieve a stronger effect apply the shadow to your hand, dampen your brush and apply wet to the skin. This will also make the shadow stay put longer.  We recommend Mineral Eyeshadow Opal.

Step Three.

Apply black eyeliner to the outer corner of the eyes winging the liner to create a thicker outer edge.  Ensure your liner follows the entire lash line towards the nose.  If you lack confidence applying a liquid liner create the line with a pencil liner first, then follow the line with your liquid liner over the top.  We recommend Liquiliner Anisette. Apply lashings of mascara to the outer corners of the eye.  Apply several coats allowing the mascara to dry between coats to achieve a “false lash” effect. To help prevent the mascara from clumping keep the strokes smooth and wiggle up the lashes from the base to the tip.

Step Four.

Ensure your brows are tidy and using Browblender Pencil create a lift to the shape in the outer corners.  This is key to achieving this vampish look. Brush the brows to soften the effect.

Step Five.

Finish by contouring from the centre brow down the side of the nose.

Additional tips:

  • This is a “shine free” makeup look so finish by dusting some Mineral Powder Foundation all over the face.
  • No blush required if you want to look like a vampire!  Instead apply a deep red lip colour and blot to mattify.
  • Red Contacts Optional 🙂

Which Eyeliner? Choosing the Right Liner for Your Look

We’ve got three types of eyeliner in our range, the Automatic Long Lasting Eyeliner, Liqui Liner and Powder Liner Pencil. While at first it might seem crazy to keep three eyeliners on hand, each one helps to achieve a certain look.
We’ve curated a few fierce liner looks and pin pointed exactly which product will help you achieve the looks.


Best For Smokey Eye
Mila Kunis is the queen of the smokey eye and she seems to get the subtle blending down pat. Our Powder Liner Pencil is the ultimate in creating the classic sexy smokey eye. It leaves a soft powdery finish that will last all day plus has a specially designed sponge tip end to diffuse and blend with.


Best for Winged Eyeliner
Cute The Hills star Lauren Conrad loves a winged eye! Use our Liqui Liner to create this look. The easy to use slim-lined flexible brush made with natural hair makes precise application a breeze while the waterproof formula will dry and set instantly!
EXPERT TIP: Having trouble getting your flicks just right? Take a little bit of stick tape and take some of the stick away by pressing and removing it on your hand then apply it just below the bottom of the eye cornering upwards. Use this to trace your flicks and remove once the eyeliner is dry. Easy!


Best for Everyday Definition
If you’re looking for an eyeliner to define the eyes without making a statement, look no further than the Automatic Long Lasting Eyeliner. It’s long-lasting, waterproof, preservative free, mineral oil-free and contains anti-oxidants and Vitamins C and E, making it the perfect pencil for every day use.

Which of these liner looks do you love most? 

Bright Eyes in a Flash

This easy-as-pie eyeshadow look works with on just about everyone out there. It makes the whites of your eyes whiter, opens up the eyes and gives the appearance of a few extra hours sleep.

1: Apply Powder Liner Pencil in Chocolate to your top eye line, starting with the outside corner and working in until you’re about halfway.
2. Create a sideways V shape with the liner with the top half being along the crease of the eye and extending into a soft flick and use the blending sponge to blend.

3. Apply Mineral Matte Shadow in Teak to the outer corner of the eye working upwards and outwards and blending well.
4. Take your Mineral Eyeshadow in Opal and apply several layers of to the inside eye contour. Blend this into the bottom inside corner of the eye to complete the look.
5. Finally, take your Lush Mascara in Lush Black and apply a very light layer to upper and lower lashes using slow sweeping motions and fanning the lashes out. Comb the lashes to separate with a lash comb.