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ELES “No Makeup” Makeup Look and Collection featured in Ocean Road

Great news! ELES was recently featured in lifestyle magazine, Ocean Road!

Ocean Road Magazine
The “No Makeup” Makeup Look and collection was prominently featured with half page spread. Excellent coverage and awareness for the brand and products to the hundreds of thousands of readers!


Ocean Road magazine is an award winning magazine with a readership of 256,697.

ELES 12 TRENDS OF CHRISTMAS 2014

From red lips to glowy skin and the return of low ponytail, read about the themes that occurred again and again at the European spring/summer 2015 fashion shows.

  1. BARE FACED BEAUTY

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The “no makeup” makeup is a strong theme this season.  Move over heavy makeup and enter the world of tinted moisturisers, BB Creams and Concealers to achieve the perfect bare faced beauty.  We recommend ELES BB Cream, in Light, Medium and Deep for great coverage you can’t see!

  1. THE COLOUR PURPLE

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It’s a purple haze this season as all the plumb, lilac and violet shades emerge on the eyes and nails to offset warm coral lips.  Try ELES Matte Eye shadow in Hyacinth for a soft icy take on this super-cool look.

  1. RETURN OF THE RED LIP

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Rich berry red, bright orange red and true matte red, they’re all back!  After a season of heavy eyes and “barely there” lips the classic red lip makes a welcome comeback.  Get your pucker up with ELES Colour Balm in Classique for a modern take on an old friend.

  1. THE MESSY CENTRE PART

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In keeping with the trend for “natural and real” beauty, hair partings are moving to centre stage and the aim is to make them less precise and a little askew.

  1. SOFTER MORE NATURAL BROWS

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Big, bold, high definition brows move aside for a softer, less defined brow, we recommend ELES Brow Sculpt for a wash of colour rather than a harsh line

  1. HAIR ADORNMENTS

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Hair is messy but adorned with accessories for an added touch of femininity.  The look is romantic and sweet and anything goes!

  1. GRAPHIC EYELINER

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Black eyeliner never goes out of style but this year we’ve been more creative; grungy smokey liner, half and half eyeliner (only apply to the outer half of the upper and lower lashes) and heavy bottom eyeliner take over from the precise classic cat eye.  Try our new Gel Liners for lasting and versatile effects

  1. HIGH SHINE

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No more powdery, matte complexions, skin is decidedly dewy and luminous. Highlighters, bronzers and moisture rich foundations are the go and the more multi-tasking the better!  We love ELES Mineral Bronzer in Rio De Janeiro, it adds both dimension and subtle shine for a true summer glow

  1. HIPPY CHICK

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Whether from need to get ready quickly each day or from a desire to return to the 70’s the night time plait and crimpy hair has re-emerged.  This summer the trend is to look relaxed and youthful and less coiffed.  Texturizing hair sprays feature strong in the desire for “bed hair” and soft waves make a comeback.

  1. THE LOW PONY TAIL

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Always elegant and timeless the low pony makes a comeback, however, put away your combs and brushes the look is more textured and messy.  Think “I’m five years old and doing this myself”.  Great for keeping cool in summer and hiding the “greasies” between hair washes!

  1. THE MIDAS TOUCH

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Gold is back!  Gold accessories and gold eye-shadow are very on-trend this season and the more the better!  We love ELES Superwear Gel Liner in Baroque, smudge it around your eyes for grungy glitz and glamour

  1. MULTI-COLOUR NAILS

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Can’t decide what colour to wear? Easy, wear them all, multi-colour nails take over from fussy nail art and any combination goes.  At $15 a pop you can stock up on ELES healthy nail formulas and go colour mad!

What is your favourite trend for Spring/Summer 2014?

Out of sight, out of mind: Concealer tips to be in the know…

ELES Cosmetics Mineral Makeup makeup concealer tips.

  1. When using powder foundation apply Dual Action Concealer BEFORE. When using liquid foundation apply Dual Action Concealer AFTER foundation to allow concealer to set onto skin.
  2. For best results don’t rub Dual Action Concealer but gently pat onto skin and allow it to sink into skin.
  3. To avoid spreading bacteria, always work a little Dual Action Concealer onto your hand and apply with a fresh brush or fingertips onto skin. This will also slightly warm the product to easily work into skin.
  4. Don’t go overboard! A little concealer goes a long way especially when you gently pat into skin rather than rubbing over skin.
  5. When concealing large areas combine Dual Action Concealer with a little primer to make more fluid but keep the long lasting wear and beautiful coverage!

An Everyday Look You’ll Finish in 5 minutes

ELES Cosmetics Australia MIneral Makeup 5 minute look everydayWinter does make people look pale, but you can definitely have that natural pale face without looking sick.

Here’s how:

  1. Base. Use a BB Cream that perfectly matches your skin tone. Unlike foundation powder, BB Cream  provides your skin with a base that projects a more natural glow. A BB Cream with moisturiser, sun protection, primer and great coverage is a good catch, like the ELES BB Cream 30.
  2. Contour. Define your face’s beautiful features by lightly contouring your face using the ELES Mineral Bronzer in Rio de Janeiro. Using a bronzer also adds a healthy, bronzed finish to your skin.
  3. Blush. We all have that signature blush that fits us well and we’ll hoard lots of it to keep up looking naturally fresh for many years. Meet every beauty blogger’s soulmate — The ELES Mineral Blush in Coral Sun — ready to give your skin a burst of sunshine on a cold winter day.
  4. Smoke it out. Your eyes alone can make a huge statement. Forgetting to have it made up can make you look years younger or like you just got out of your bed. Come looking lusciously pretty anywhere you go with the ELES Powderliner in Chocolate.
  5. Add volume. Lush lashes are always, always stunning and beautiful. Pick a mascara that’s hypoallergenic because it gets to the eye sac easily. Our Lush Mascara would be perfect.
  6. Color your pout. You need the perfect nude lipstick to get that natural look and that is because our lips’ colour may sometimes be uneven. Depending on the temperature, our lip colour changes and you certainly don’t want to look like you have super dark lips because of the winter cold. The ELES Micro-Nude is a shade you’ll love.

Keep these 6 must haves in your capsule makeup bag and always look
glowing and naturally healthy, anywhere you go.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ELES Cosmetics Mineral Makeup capsule makeup bag