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Bright Eyes in a Flash

This easy-as-pie eyeshadow look works with on just about everyone out there. It makes the whites of your eyes whiter, opens up the eyes and gives the appearance of a few extra hours sleep.

1: Apply Powder Liner Pencil in Chocolate to your top eye line, starting with the outside corner and working in until you’re about halfway.
2. Create a sideways V shape with the liner with the top half being along the crease of the eye and extending into a soft flick and use the blending sponge to blend.

3. Apply Mineral Matte Shadow in Teak to the outer corner of the eye working upwards and outwards and blending well.
4. Take your Mineral Eyeshadow in Opal and apply several layers of to the inside eye contour. Blend this into the bottom inside corner of the eye to complete the look.
5. Finally, take your Lush Mascara in Lush Black and apply a very light layer to upper and lower lashes using slow sweeping motions and fanning the lashes out. Comb the lashes to separate with a lash comb.

August Gift with Purchase – Luscious Lashes

Mascara is the desert-island must have choice of many beauty savvy babes and one of the few products just about every girl owns. It gives you the look of a few extra hours sleep, frames your pretty peepers and completes a look with the swipe of a brush.

We have two mascara formulas here at ELES;
Our clever Lush Mascara has a hollow-fibre brush that lifts and separates the lashes to create volume and length. The protein-rich formula comprises of nine botanicals, plus Vitamins A, E and C to condition, protect and encourage lash growth and flexibility.
If you wear contacts or have sensitive skin and eyes, you can’t go past our Sensitive Eyes Mascara. This fragrance free, botanical formula won’t irritate your delicate eyes and will give your lashes natural-looking length.

This month, we’re giving you a chance to try one of these fabulous mascara formulas when you spend $100 or more. And we’re also throwing in a lash groomer so you can ensure your lashes are looking clump-free and perfect at all times.

Want to go shopping? Head to the ELES Shop.
Want to learn more about creating lashes worth batting? Read this blog post for all our tips and trick. 

How to Make Your Lashes Longer

Since 4000BC, when records show Ancient Egyptian women used kohl to darken their lashes, women all around the world have been going to great lengths (‘scuse the pun) to achieve long, luscious eyelashes.
We’ve gathered our best tips and tricks to achieving long lashes without having to resort to falsies!

Liner Love
Apply your eyeliner close to the lash line to create the illusion of more hair at the roots than there really is. Our Liquiliner has a easy-to-use slim, flexible brush made from natural hair, making precise application a breeze even for first-time liquid liner users. Even better, this liner contains a 100% natural algae Bio-Boost complex that uses natural phytohormones and bio transformed Ginger Root to stimulate the hair follicles and encourage growth.

Use a Curler
Invest in an eyelash curler to add extra volume to your lashes. Use it BEFORE you apply mascara and clamp your lashes as close to the roots as you can get to achieve maximum volume.
Don’t have a curler handy? Take a teaspoon and warm it up with hot water then dry it completely. Make sure it’s not too hot so you don’t burn your eyelid then hold it against your lashes with the concave part facing your eye. Finally, press the underneath of your eyelashes firmly with your thumb against the edge of the spoon and hold.
This isn’t as effective as having an eyelash curler but it will do in a pinch!

Long-term Love
Find a mascara that is not only designed to make your lashes look longer while you’re wearing it but helps them grow so you can maintain long lashes long term.
Our Lush Mascara has a protein-rich formula with nine botanicals and Vitamins A, C and E to condition and nourish your lashes.
If you have sensitive eyes or wear contact lenses, our Sensitive Mascara will help you achieve long lashes without having to endure itchy, irritated eyes all day.

Wiggle, Wiggle
When applying mascara, hold the wand at the base of the lashes and wiggle from side to side before brushing upwards to the end of the lashes. The wiggle will help evenly distribute mascara and create a base to make your lashes appear fuller.

Brush and Repeat
Apply one coat as above then and allow to dry while you do the other eye. Go back and brush the top quarter of your lashes with your Lash Comb to avoid clumping and create a natural, feathery look. If they’re not quite long enough yet, apply another coat of mascara using the technique above and repeat.

Rest and Repair
It’s important to properly remove all traces of eye makeup before you go to bed to give your lashes some time to breathe. NEVER pick your mascara off! We know it can be tempting but it will pull your lashes out and damage them.
We suggest Pevonia’s Eye Makeup Remover. It’s gentle, calming and decongesting, combining Lettuce, Cucumber, and Arnica to remove your eye make-up without pressure or friction.

For your chance to WIN one of three ELES Luscious Lashes packs each containing a Lush Mascara, Liquiliner in Anisette and Brow/Lash Groomer, head on over to Facebook, LIKE us and enter your details here

Has Your Makeup Expired?

Ever left some makeup in the bottom of your beauty bag and rediscovered it two years later? It’s possible that rediscovery you were so excited about could leave you with an infection.
Like expired food, expired makeup can become a breeding ground for harmful bacteria that, when applied, can cause infection. Unlike food, makeup expiration dates are not completely obvious so we’re here to sort fact from fiction with this go-to guide for your makeup’s shelf life and some quick tips on making it last a little longer.

How can I tell if my makeup is expired?
– Smell your cosmetics; if they have an unusual odor, be safe and discard
Mascara is one to watch out for, it expires in just three months! Expired mascara will have a gasoline-like smell and will be dry and cakey.
– Anything liquid and all lip products tend to dry up when it is expired
– Powders often develop a film of dust when they’ve expired
– Cream powders will show tiny moist droplets
– Any colour changes in makeup can signal expiration
– Nail polish becomes clumpy with pigments sitting at the bottom
– If your products texture has changed dramatically, it’s probably expired

Quick Guide:
From the time you first open your product, you should discard after…
Powders and shadows: 2 years
Cream shadows: 12 to 18 months
Foundation: 1 year
Lipstick & lipliner: 1 year
Mascara & eyeliners: 3 months
Makeup brushes: Clean weekly using a mild detergent

Make your Makeup Last the Extra Mile
– Make sure you store products closed tight and stored out of sunlight, as this can destroy the preservatives.
– If you have an eye infection absolutely step away from all your eye products. Eyeshadow, liner, mascara, everything should be put away until the infection clears up and if you accidentally use something, throw it out.
Mineral eyeshadows can be mixed with water but it’s best practice to take a bit of the eyeshadow out and blend with water on your hand rather than applying direct to the product.
– Wash out your brushes and sponges regularly and sponges should be replaced at least once a month

After reading this guide, are you thinking it’s about time you updated some of your products? Are you guilty of hoarding makeup for years? Clean out your makeup stores, wash all your brushes, purchase new high-quality brushes to replace any that are seriously sparse and head to the ELES shop to replace any products that needed throwing out!